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Privacy Policy (GDPR)

How we collect, use and protect your personal data

Last updated: November 2026

1. Introduction

Marrakech Best Place attaches particular importance to the protection of your personal data. This privacy policy aims to inform you clearly and transparently about how we collect, use and protect the personal data that you provide to us via the website marrakechbestplace.com.

This policy complies with the General Data Protection Regulation (GDPR) as well as Moroccan law No. 09-08 on the protection of individuals with regard to the processing of personal data.

2. Data Controller

The controller of your personal data is Marrakech Best Place, a premium concierge service based in Marrakech, Morocco.

For any questions relating to the protection of your data, you can contact us:

  • By email: contact@marrakechbestplace.com
  • By WhatsApp: +212 723 504 639

3. Data Collected

We only collect data that is strictly necessary for processing your booking request and for the proper functioning of our concierge service.

Data collected during a booking:

  • First name (required)
  • Email address (required)
  • WhatsApp number (optional)
  • Booking preferences (establishment, date, time, number of people)
  • Any messages you send us

Data collected during browsing:

  • IP address
  • Browser type and operating system
  • Pages visited and browsing time
  • Cookie data (according to your preferences)

Data collected during newsletter registration:

  • First name (optional)
  • Email address (required)

4. Purposes of Processing

Your personal data is collected and processed for the following purposes:

  • Process your booking request and coordinate with the partner establishment
  • Send you confirmation of your booking by email and possibly by WhatsApp
  • Answer your questions and support requests
  • Send you our newsletter if you have voluntarily subscribed
  • Improve our site and services by analyzing browsing statistics
  • Comply with our legal and regulatory obligations

5. Legal Basis for Processing

The processing of your personal data is based on the following legal bases:

  • Performance of a contract: to process your booking request
  • Your consent: for newsletter subscription and use of non-essential cookies
  • Legitimate interest: to improve our service and ensure site security
  • Compliance with a legal obligation: to respond to any legal or regulatory request

6. Recipients of Data

Your personal data is accessible only to authorized persons within Marrakech Best Place and, strictly to the extent necessary for processing your booking, to the partner establishment concerned by your request.

We never sell your personal data to third parties. We do not transfer them to any commercial partner for prospecting purposes.

However, your data may be transferred to our technical subcontractors (hosting provider, email sending provider) strictly within the scope of their missions and with appropriate contractual guarantees.

7. Retention Period

Your personal data is retained for the following periods:

  • Booking data: for 3 years from the date of booking, in accordance with accounting and tax obligations
  • Newsletter data: until you unsubscribe, at any time
  • Browsing and cookie data: maximum 13 months
  • Messages exchanged with our team: 3 years after the last exchange

At the end of these periods, your data is permanently deleted or irreversibly anonymized.

8. Your Rights

In accordance with the GDPR and Moroccan law 09-08, you have the following rights regarding your personal data:

  • Right of access: obtain confirmation that your data is being processed and receive a copy
  • Right of rectification: correct inaccurate or incomplete data
  • Right to erasure: request the deletion of your data (subject to legal retention obligations)
  • Right to restriction of processing: request the temporary suspension of the processing of your data
  • Right to portability: receive your data in a structured and readable format
  • Right to object: object to the processing of your data for legitimate reasons
  • Right to withdraw your consent at any time when the processing is based on it
  • Right to lodge a complaint with the competent supervisory authority

To exercise any of these rights, please contact us by email at contact@marrakechbestplace.com specifying your request. We will respond within a maximum of one month.

9. Data Security

Marrakech Best Place implements appropriate technical and organizational measures to ensure the security and confidentiality of your personal data. These measures include in particular:

  • Encryption of data in transit (HTTPS protocol)
  • Restricted access to data to authorized persons only
  • Use of strong passwords for administrator accounts
  • Regular and secure backups
  • Ongoing monitoring of cybersecurity best practices

10. Cookies

The website marrakechbestplace.com uses cookies to ensure its proper functioning and to improve your browsing experience.

Essential cookies: essential for the operation of the site (booking cart management, language preferences). These cookies do not require your consent.

Analytics cookies: allow us to measure site traffic and identify the most viewed content in order to improve our service. These cookies are subject to your prior consent.

Advertising cookies: they let us know which ad (Meta: Instagram and Facebook, TikTok, Snapchat, Google) brought you to the site and whether it led to a booking request. They are only set with your consent.

Personalization cookies: allow us to remember your preferences (language, recent searches). These cookies are subject to your prior consent.

You can change your mind at any time with the “Manage cookies” link at the bottom of every page. Your choice is kept for 6 months.

11. Data Transfer Outside Morocco

Some of our technical service providers (hosting provider, emailing services) may be located outside Morocco. In this case, we ensure that appropriate safeguards govern this transfer in accordance with applicable regulations.

12. Changes to the Policy

Marrakech Best Place reserves the right to modify this privacy policy at any time, in particular to comply with changes in legislation. Any significant changes will be notified to you by email or by a message on the site.

13. Contact

For any questions regarding the protection of your personal data or this policy, you can contact us:

  • By email: contact@marrakechbestplace.com
  • By WhatsApp: +212 723 504 639

We are committed to responding to you as soon as possible.